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Fujitsu Siemens sign on the dotted line

JV is consummated with details of directors

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As reported here last week, Fujitsu and Siemens yesterday made a joint announcement about their combined PC company (see story). The joint venture will be called Fujitsu Siemens and starts trading on 1 October. It will merge the PC divisions of the two companies, but will effectively allow for Siemens' withdrawal from the PC market. Yesterday, the two companies outlined the management team for Fujitsu Siemens. It's board will be: Chairman: Rudi Lamprecht, currently group president Siemens information and communication products. Vice-chairman: Tetsuo Urano, currently president of Fujitsu Europe. Sales and marketing director: Winfried Hoffmann, presently president of Fujitsu Europe. Product and supply director: Robert Hoog, top man at Siemen. CFO: Dr Adrian Hammerstein, who is on the board of the Siemens communication products group. Hoffman said the company would continue to support its channel partners. "They can be assured that we consider them a crucial force in our plans for the future," he said. The European operation plans to grow sales by 25 per cent to over 7.5 billion euros ($7.8 billion), and cut expenses to between three to five per cent of sales, within its first year. The deal will have certain ramifications in the UK. A Fujitsu representative said the two operations of Fujitsu in Bracknell and Siemens in Farnborough would merge into one office. The location has not yet been decided. ®

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