Feeds

Why AMD's got a sporting chance…

Dixons supports Athlon and volumes good

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Analysis The jury, in the shape of the press and the various Web hardware sites, has now been out for a month on the performance of the AMD Athlon microprocessor. Practically all of the reviews of the Athlon K7 we've read have given it glowing reviews, and reported strong performance gains over the Pentium III. Further, senior analysts at the major market research companies believe AMD is in with a chance. Joe D'Elia, senior microprocessor analyst at Dataquest Europe, told us at launch time earlier in the month that for the first time, AMD has a clear technology lead over Intel. And according to AMD distributors, there are significant volumes of the Athlon in the market, with the chip company set to push into third and fourth tier PC manufacturers. The list of companies carrying Athlon parts is already significant in the UK. Over the weekend, Dixons, the mammoth high street group, started selling systems through its chain. Time, part of the Granville Group, and a significant player in the market, is also selling Athlon PCs. Soo too are Mesh, Evesham Micro, Panrix, Actinet, Compute It and Carrera. Dan Technologies, we understand, now wants to jump on the gravy train too. Said Sukh Rayat, managing director of Flashpoint, a major UK chip distributor: "I have to say we've seen significant revenues coming from the K7 already." He claimed the Athlon is "taking the market by storm". Said Rayat: "We're very happy with sales and volumes and the next stage will be sell into the tier three and tier four market." Luke Ireland, marketing director at Evesham Micro, said: "We're very happy with the way Athlon sales are going. I don't believe Intel has anything to match AMD in the near future. " Ireland disclosed that AMD was getting much higher yields than 650MHz K7s and he confirmed Evesham is pleased with the volumes his company is receiving. Evesham has been a long time supporter of AMD technology. We met them first at the launch of the K6-2. Meanwhile, Intel's decision to cut its high end desktop processor prices last weekend, is a tactical move and a cunning plan, which does, however, have the possibility of misfiring. By sacrificing price margins on its Pentium IIIs, Intel is hoping that it will drive the upstart out of the marketplace. According to an Intel representative yesterday, it took the decision to slash the price of the Pentium III/500 in a bid to aim for the lucrative Christmas market. However, if there is a problem with the Athlon, it could be that of motherboard support. We have reported over the last weeks of problems with component parts. The Taiwanese mobo makers need to ramp up their volumes to support the K7. If there is a bottleneck, it will be there. One big question now remaining is whether AMD will manage to resist price moves from its giant opponent. If it succumbs to this pressure, things may not be quite so rosy. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.