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Everything matters to Rambus

SDRAM it matters, DDR it matters, everything matters

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Rambus was a busy company 20 August last. It registered a total of nine different Internet domain names, all with the word matters inside their titles. For example, it registered RAMBUSMATTERS.NET and RAMBUSMATTERS.ORG -- understandably. Less understandably, it even seemed to get caring and sharing about the opposition. So it went on to register SDRAMMATTERS.ORG, and SDRAMMATTERS.COM. Then it went further and registered DDRMATTERS.NET and DDRMATTERS.COM. Something's obviously the matter, but we noticed that its share price had managed to claw its way back to $89 by close of play Friday. None of these sites are up yet, but the company obviously has some marketing idea up its sleeve. ®

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