Feeds

Silver surfers get own ISP

UK-based service courts ageing population

  • alert
  • submit to reddit

SANS - Survey on application security programs

Middle-aged surfers who are struggling to keep up with the hip and happening pace of the Web are being offered sanctuary by a whippersnapper.

Thirty two-year-old Richard Spinks, a former business development director at Lycos Bertelsmann, has created Vavo.com as part of a "radical venture to encourage millions of over 45s to join the digital revolution".

Launched initially in the UK but with the capacity to be expanded worldwide, Vavo.com aims to corner the "affluent grey market" which Spinks reckons so far has been largely overlooked and untapped. He hopes to sign up half-a-million ageing Net users within a year and plans to make his money through advertising, sponsorship and ecommerce.

"We are crossing the Web's final frontier to bring the over 45s generation into the Internet revolution," said Spinks. "They have been excluded from the greatest invention since the telephone and we intend to kick down the door and let them in." There are currently more than 11 million over 55s in the UK and in the next 20 years half the adult population of Europe will be over 45 years-old, he notes.

The Register contacted the Saga Group which is famous for catering for the needs of the over 50s in a number of areas including holidays and insurance. A spokeswoman said she'd call back with details of Saga's Internet strategy and whether it planned to do something similar. But she didn't call back - poor love probably forgot or something, or may be had to go for her afternoon nap. I said, SHE PROBABLY FORGOT OR SOMETHING DEAR… oh, never mind. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
Intel sees 'signs of improvement in the PC business' but earnings remain 'Meh...'
Prospects for the future, however, please Wall Street money men
What's a right pain in the ASCII for IBM? Its own leech-like hardware biz
Keep your eyes on our cloud while we remove this pesky thing, say execs
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.