Feeds

Silver surfers get own ISP

UK-based service courts ageing population

  • alert
  • submit to reddit

Bridging the IT gap between rising business demands and ageing tools

Middle-aged surfers who are struggling to keep up with the hip and happening pace of the Web are being offered sanctuary by a whippersnapper.

Thirty two-year-old Richard Spinks, a former business development director at Lycos Bertelsmann, has created Vavo.com as part of a "radical venture to encourage millions of over 45s to join the digital revolution".

Launched initially in the UK but with the capacity to be expanded worldwide, Vavo.com aims to corner the "affluent grey market" which Spinks reckons so far has been largely overlooked and untapped. He hopes to sign up half-a-million ageing Net users within a year and plans to make his money through advertising, sponsorship and ecommerce.

"We are crossing the Web's final frontier to bring the over 45s generation into the Internet revolution," said Spinks. "They have been excluded from the greatest invention since the telephone and we intend to kick down the door and let them in." There are currently more than 11 million over 55s in the UK and in the next 20 years half the adult population of Europe will be over 45 years-old, he notes.

The Register contacted the Saga Group which is famous for catering for the needs of the over 50s in a number of areas including holidays and insurance. A spokeswoman said she'd call back with details of Saga's Internet strategy and whether it planned to do something similar. But she didn't call back - poor love probably forgot or something, or may be had to go for her afternoon nap. I said, SHE PROBABLY FORGOT OR SOMETHING DEAR… oh, never mind. ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.