LineOne kicks off aggressive promo campaign
Sets aside £3.5m for marketing push
British online service provider (OSP) LineOne is pumping £3.5 million into a high-profile marketing campaign designed to attract more Net users to its service. The campaign kicks off in September and will be led by new signing Mary Turner who joins LineOne from her post as marketing director at CompuServe. "LineOne's serious investment in marketing is the last piece of the jigsaw," said Turner. Such a positive move from LineOne is a far cry from earlier this year when the OSP didn't appear to know its e-backside from its e-elbow. LineOne made a hash of transferring to a subscription-free service earlier this year and even managed to bungle the replacement of its former MD Andrew Burke. But since Ajay Chowdhury took over in May things have looked much brighter for the OSP. Its membership has grown from 80,000 to 350,000 and it's growing at a rate of 10,000 a week. Yesterday, The Register revealed that AOL UK had reported no growth in membership over the last six months. ®
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