Notice anything different about August 16? That was the day the "RAM Lifestyles" media blitz kicked off. The Council on Computing Power, a new lobby group of memory makers, launched the campaign to raise awareness of the importance of RAM, and divert attention from processor speed. Presumably, Intel is not co-op funding these ads. The group said that it was gearing up for a 'media blitz', to start on August 16th. We were as overwhelmed by the coverage as you were. Consumers need to be aware that adding a bit more memory can improve computer performance just as effectively as a processor upgrade, the group said. The Council on Computing Power consists of Hyundai Electronics, Infineon, Micron and Samsung. ®