Egg shells out £1m for Excite UK exclusive
Hatched with interest
Excite UK is set to make more than £1 million after it agreed to let Net bank Egg tap into the user base of Britain's second largest portal. Egg recently opened the first Net-only savings account in the UKand no doubt hopes that Excite users will soon begin hatching their own interest for its online banking services. For what Egg needs are account holders willing to conduct their banking online and the deal with Excite has been arranged for exactly that purpose. "Our deal with Excite is crucial to our business," admitted Wendy Tan, e-commerce partnerships manager at Egg. "We need to target the new and fast growing Internet generation by fostering strong e-commerce partnerships to benefit our customers. "Egg will be benefiting from Excite's remarkable traffic and we are convinced that the deal will be invaluable to both parties," she said. For Excite, it adds another e-string to its e-bow and enables its users to apply for an Egg credit card, a loan or even a mortgage online. ® Daily Net finance news from The Register
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