Feeds

Iomega launches OEM'd CD-RW drive

Step back for storage company, but step forward for its finances

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Iomega, the financially troubled storage specialist, today took a step -- several steps, actually -- backwards into its past to announce shipment of a product not based on one of its own technologies. Marking Iomega's return to OEM-hood -- it started out offering systems based on SyQuest technology -- was the launch of the $209 ZipCD, the company's first rewritable CD drive. What we have here is a standard CD-RW mechanism cunningly branded to match Iomega's line of own-developed products. Still, it's not as retrograde a move it sounds. Iomega reckons some 12 million CD-RW drives will ship this year, and, as a storage company with a well-known brandname, it makes sense for the company to move into this market. And since Iomega is having a job selling many of its other products, most notably its Jaz removable hard drive solution, breaking into a popular area of the storage market, is a smart move. Oddly, the ZipCD is an internal-only product, suggesting Iomega doesn't want it to distract attention too much from its own products. It also suggests this is largely a money-grabbing exercise -- why else not offer the ZipCD in one of the company's slickly-designed enclosures? Given the state of Iomega's finances -- last quarter it lost $61.7 million on shrinking revenues of $349 million -- it needs to make money, and make it quickly. Churning out standard CD-RW units in Iomega wrapping isn't a bad way of doing that. ®

Remote control for virtualized desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
UK.gov pushes for SWIFT ACTION against nuisance calls, threatens £500k fines
DCMS seeks lowering of legal threshold to fight rogue firms
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
Hungary's internet tax cannot be allowed to set a precedent, says EC
More protests planned against giga-tariff for Tuesday evening
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
ISPs handbagged: BLOCK knock-off sites, rules beak
Historic trademark victory, but sunset clause applies to future blocks
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.