Feeds

Iomega launches OEM'd CD-RW drive

Step back for storage company, but step forward for its finances

  • alert
  • submit to reddit

The essential guide to IT transformation

Iomega, the financially troubled storage specialist, today took a step -- several steps, actually -- backwards into its past to announce shipment of a product not based on one of its own technologies. Marking Iomega's return to OEM-hood -- it started out offering systems based on SyQuest technology -- was the launch of the $209 ZipCD, the company's first rewritable CD drive. What we have here is a standard CD-RW mechanism cunningly branded to match Iomega's line of own-developed products. Still, it's not as retrograde a move it sounds. Iomega reckons some 12 million CD-RW drives will ship this year, and, as a storage company with a well-known brandname, it makes sense for the company to move into this market. And since Iomega is having a job selling many of its other products, most notably its Jaz removable hard drive solution, breaking into a popular area of the storage market, is a smart move. Oddly, the ZipCD is an internal-only product, suggesting Iomega doesn't want it to distract attention too much from its own products. It also suggests this is largely a money-grabbing exercise -- why else not offer the ZipCD in one of the company's slickly-designed enclosures? Given the state of Iomega's finances -- last quarter it lost $61.7 million on shrinking revenues of $349 million -- it needs to make money, and make it quickly. Churning out standard CD-RW units in Iomega wrapping isn't a bad way of doing that. ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.