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Athlon PC pricing is a secret

Carrera boom-di-ay – our common sense has gone away

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We rang the sales office of systems builder Carrera this afternoon to enquire after the price of its Athlon-bearing PC. What with this being the day AMD's OEM partners start selling Athlon-based machines, and all, on the surface, this should have been a very straight forward request. Not on your life. According to one of Carrera's sales folk, the price of such a beast is a secret. "But you are selling Athlon-based PCs," The Register asked. "Yes," came the reply. "So, how much are they?" we enquired. "You're a journalist, not a customer – we can't tell you," said the voice on the phone. "But this information is in the public domain, is it not," we persevered. "Yes, it is. But I'm still not telling you." There's nothing like having an astute business mind, is there? ®

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