Feeds

Amiga developer in talks to buy Commodore name

CBM branding to sell Iwin's Amiga-based machines -- it hopes...

  • alert
  • submit to reddit

The essential guide to IT transformation

European software and hardware developer Iwin Corporation has entered into negotiations with Dutch PC vendor Tulip to acquire the name and logo of the long-defunct Commodore. Iwin's interest in the Commodore brand stems from its long involvement with the Amiga. The company's line of servers and workstations are Amiga-based, and much of its software runs on the platform. Tulip bought Commodore in September 1997, primarily to acquire a well-known consumer computer brandname for its own push into that marketplace. Soon after it sold the Amiga name and platform to Gateway. Tulip released a series of Wintel PCs under the Commodore label, but the line never really achieved the levels of success of the machines that made Commodore's name in the first place. Iwin clearly wants to reunite the Commodore name with the Amiga, and certainly it has a greater affinity for the original Commodore than Tulip ever did. Of course, whether the Commodore brand still carries any weight is highly open to question -- it certainly doesn't appear to have helped Tulip much -- even if its re-allied to the Amiga platform. Iwin said it want to "bring back the glory days of Commodore as a brand name in the computer business with innovative and hi-tech products". Perhaps, but given that's what Amiga Inc. is trying to do with its own brandname and still provoking the ire of Amiga fanboys, Iwin may not have much luck. That said, it may simply be trying to win over precisely that part of the Amiga community that currently feels alienated by Amiga's latest moves -- most notably its decision to base future products on Linux -- that appeals to Iwin, which may have no desire to innovate at all but simply trot out a line of retro computers under the Commodore label to appeal to the more backward-looking user. And, indeed, what do we find on Iwin's Web site (described as "everything which is important for Commodore lovers" -- assuming there are any left these days) but its plans to release an Amiga-based version of the second-generation Commodore 64, plus a more standard Amiga box. Iwin will also offer its existing Iwin-branded Amigas under the Commodore logo, if it gets it. Given Tulip's 'success' with the Commodore brand, Iwin probably will get the name -- initial talks are due to take place on 27 August. Whether Iwin can make anything of the name, is another matter... ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?