Feeds

Online shopping appeals to third of all Net users

Laxatives cited as one of most common purchases -– must be all that sitting in front of a PC

  • alert
  • submit to reddit

Build a business case: developing custom apps

A third of all people online regularly buy things off the Net according to a study by US-based CDB Research & Consulting. It claims consumers are using ecommerce to order everything from travel bargains to laxatives and says that the floodgates (of e-commerce, that is) are officially open. The most common purchases are inexpensive items such as books, CDs and small gifts. It also maintains that Internauts are happy to purchase expensive items such as PCs, cars and airline tickets. "When it comes to ecommerce, consumers clearly prefer well-defined items -- those with which they are already familiar," said Ann Middleman, VP at CDB Research & Consulting. "Online shoppers tend to stick to known quantities -- a John Grisham book is a John Grisham book and a ticket to Chicago is a ticket to Chicago." The study also revealed few differences between the way men and women use ecommerce although it discovered that women were more likely to use the Web because it is convenient. Men, it seems, are keener to use it for those hard-to-find purchases. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.