The Register® — Biting the hand that feeds IT

Feeds

Lucent logo – the pin win

intro

  • print
  • alert

Steps to Take Before Choosing a Business Continuity Partner

We had a good response to our question about Lucent's logo (see below). Thankfully, most respondents understood our British reluctance to engage in sexual innuendo so instead many focused on more fundamental issues... Of the replies we received, 95 per cent seemed to think the Lucent logo had some sphincter-like message to tell the world. We'll pass over those. Four per cent reminded us that the Dilbert cartoon strip had suggested the Lucent logo was based on a mark a coffee cup had left on an executives table. And the one per cent yielded the winner. We liked this from a Lucent employee: "We moved into the manufacturing of square pegs." One entry that came close went: "I like the zero -- that's the percentage of Lucent equipment we use." The Register's own (is he our own?) Pete Sherriff said that when AT&T spun off Lucent, the internal codename for the logo was Ring of Fire. Nuff said... ®

Magic Quadrant for Enterprise Backup/Recovery

More from The Register

 breaking news
BBC-featured call centre slapped with hefty fine for unwanted calls
PPI pests: Swansea-based firm stung for £225k by ICO
Microsoft to open Windows Stores inside 600 Best Buy locations
Product showcases 'must be seen to be believed'
 breaking news
What did the Lehman Brothers implosion look like to a techie?
Insider tells all about the Gnab Gib at Lehmans
 breaking news
The only Waze is Google: Ad giant tipped to gobble map app 'for $1.3bn'
Pac-Man-satnav-ish upstart in bidding war with Apple, Facebook
 breaking news
1-in-10 e-tomes 'are self-published'... most are 'rubbish' says book ed
Publishing man scoffs at go-it-alone writers, ursines still fouling in forests
 breaking news
Facebook RSS reader said to uncloak June 20
Secret event scooped by Scottish developer?
 breaking news
O2 averts strike action over mass Capita outsourcing deal
Details of new agreement not yet released