Lucent logo – the pin win

intro

We had a good response to our question about Lucent's logo (see below). Thankfully, most respondents understood our British reluctance to engage in sexual innuendo so instead many focused on more fundamental issues... Of the replies we received, 95 per cent seemed to think the Lucent logo had some sphincter-like message to tell the world. We'll pass over those. Four per cent reminded us that the Dilbert cartoon strip had suggested the Lucent logo was based on a mark a coffee cup had left on an executives table. And the one per cent yielded the winner. We liked this from a Lucent employee: "We moved into the manufacturing of square pegs." One entry that came close went: "I like the zero -- that's the percentage of Lucent equipment we use." The Register's own (is he our own?) Pete Sherriff said that when AT&T spun off Lucent, the internal codename for the logo was Ring of Fire. Nuff said... ®

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