Feeds

Eclipse update: Apple PR stunt shocks World

Jobs rents sun, moon for $55 billion

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

The IT industry was left reeling today as Apple mounted its most audacious promotional campaign yet -- one that literally cast its famous 1984 Superbowl ad into the shade. Think DifferentAt 11am British Summer Time, the UK was overcast by the largest Apple logo ever seen. In central London, traffic halted as millions of Brits paused to watch what Apple spokesmen called the Message of the Millennium. "Find out why 2000 won't be like Y2K," was blazoned across the majestic canopy, fretted with golden fire, as the Apple logo faded to totallity. Speaking from Apple global HQ, interim CEO Steve Jobs said: "God is a great Mac fan, and when we took the plan to Him earlier this year, He was thrilled to take part." Company CFO Fred Anderson told The Register the Almighty had initially refused to have His creation used for marketing purposes, and could only be persuaded to hire out the sun and moon for the occasion for a substantial dollar sum. "The payment was significant," admitted Anderson, "but no more so than any other advertising campaign of this scale. God's rates are really quite reasonable. "We expect to a take an exceptional charge over the next two financial quarters, but this will hopefully be covered by an increase in iMac sales of Biblical proportions over the period," he added. Apple's move follows Microsoft's failed attempt last year to buy the moon and convert it into a permanently revolving Internet Explorer logo. "We may as well go home," one representative of Microsoft's ad agency was heard to say when rumours of the Apple extravaganza emerged last night. God is on holiday and not available for comment, said an Oracle spokesman. ® See also Lucent logo captures company in 'single masterful brush stroke' Intel registers loop to stop people going inside Wibbly Wobbly Web casts shadow over eclipse

Boost IT visibility and business value

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.