Feeds

Lucent logo captures company in ‘single masterful brush stroke’

We'll give Register pins for the best alternative explanations

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

The Innovation Ring

"What does our name mean? Lucent is a word meaning 'glowing with light'. Light, a primary source of energy, refers to our company's energetic and entrepreneurial spirit. Lucent also means 'marked by clarity', which speaks to the clear vision of our company's purpose and future. We have added 'Technologies' to our name in order to emphasize our leadership in technology. "Finally, the use of the line 'Bell Labs Innovations' reminds everyone that Bell Labs is the engine that fuels our company's many innovations. "What does our symbol mean? Historically, circles have represented universality, knowledge and perfection. The circular shape of the symbol embodies these qualities while the energetic brush stroke style provides the sense of innovation and human energy upon which our company is based. The perfection of the symbol lies not in technical symmetry, but rather in perfectly capturing the spirit of our company in a single, masterful brush stroke. "What is our symbol called? The Innovation Ring. This name was inspired by the innovations of our world-renowned research division, Bell Labs. "How do we use our name and symbol? Because our name and symbol represent the new entrepreneurial spirit and vision of our company, they should be used in a bold, confident manner. The Lucent Technologies logotype, the Bell Labs Innovations line, and the Innovation Ring combine to create the signature. The relationship between the logotype and the Ring varies on different media in order to suggest the flexibility of our company and to capitalize on the visibility and impact inherent in each application. Therefore, six signature variations are available." ®

Email your alternative explanations here

Website security in corporate America

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.