Give the Internet a go for cancer relief
C&W Subs-free service donates £1 per user to Macmillan
Cable & Wireless and Macmillan Cancer Relief have teamed up to create a new portal aimed specifically at women. Not only will Connectwomen.com help raise money for Britain's leading cancer charity, it's hoped it will also encourage more women to explore the Net. Under the campaign slogan Give the Internet a go for Macmillan Cancer Relief Cable & Wireless has pledged that it will donate £1 to the cancer charity for everyone who signs up for its subscription free Internet Lite ISP. The portal's ecommerce partners, which include Marks and Spencer, BOL, Interflora and bargainholidays.com, have also pledged to donate cash to the charity based on their online sales. "We need to give women a reason to go online," said Jenny Edwards, head of events at Macmillan speaking at today's launch. "And if ecommerce is going to be the killer application for the Net then it's important that women start getting online," she said. As part of the initiative -- which will also include a cover mounted CD-ROM with the October issue of New Woman magazine -- Macmillan will also be hosting the world's largest online coffee morning. ®
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