Chip giant Intel cannot be happy that its little rival AMD is having such a good news day worldwide. But if you think Chipzilla is gonna sit back and let the situation ride, you've all got another think coming. The company has just notified its distributors and dealers that it will cut its prices again on 22 August next on Pentium III and "selected" Pentium II chips. The move is unscheduled and will put further pressure on AMD. In the email, Intel said: "With this price move, Intel is delivering higher performance and better value in the performance desktop market segment." ® See also AMD Athlon K7 NDA expires AMD manages to undercut Intel on K7 pricing Intel rebate prog causes further chip price reductions Intel to send PIII/450 to gulag Analysis AMD K7 strategy is a tightrope walk AMD-Intel: battle of the processors about to start