Feeds

I'm Virgin – call me

Branson's mob to launch One2One-based mobile phone

  • alert
  • submit to reddit

Build a business case: developing custom apps

Virgin is to take on the UK mobile phone market with the launch of its own brand phones, running on the One2One network. The company yesterday outlined plans to have the phones on the shelves of its 220 Our Price shops and 85 Virgin Megastores by Christmas. This would give the group more mobile phone outlets than any other high street phone store. Virgin said the Our Price customer profile and age slotted neatly into that of mobile phone buyers. It had previously considered selling the Our Price chain, but now said it was perfect for launching Virgin Mobile. The deal with One2One is expected to be signed tomorrow. Virgin will be trying to cash in on the storming UK mobile phone market -- users have grown to over 17 million, from ten million a year ago. Last week the UK saw a mobile phone price war break out between the supermarkets and the high street, with retailers slashing prices by up to 50 per cent. The same week also saw a High Court ruling against the government, criticising it for aims to impose licence charges on the next generation of mobile phone operators. Ministers wanted the charges to force operators into letting rivals use their present networks. The legal decision could delay the auction for the five licences for the next generation of mobile phone network, which was due to start in January. ® See also: Mobile war spreads to supermarkets

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.