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Fujitsu PCs on sale at Iceland

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Fujitsu is in talks with frozen food retailer Iceland to sell its PCs. The vendor is in early discussions about selling its mini-tower PCs in Iceland stores in the UK, according to Noel Lynch, Fujitsu channel director. No details were available regarding volume price points of the machines -- or, indeed, which freezer cabinet they'll be stored in. Ahem. The deal reaffirms Fujitsu's love affair with the supermarket as a PC channel. Last year it sparked off a wave of copycat ventures when it started selling PCs in selected Tesco stores. While Iceland may lack some of Tecso's brand strength, there are 771 Iceland frozen food outlets in the UK. Fujitsu is also due to announce another deal regarding Tesco. From the end of August, it will sell its Biblo mini notebooks for £1199 in around 50 Tesco supermarkets. This comes less than a year after a similar deal to sell Fujitsu laptops fell through with Tesco at the last minute. According to Lynch, it was all down to availability problems. He stressed the product was now more readily available. ®

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