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Beans spilled on Freedomi ISP venture

Not such a big deal after all -- free calls in exchange for ads, that's all

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London-based Freedom Telecom is behind a new subscription and toll-free Internet service due to be launched in the next couple of weeks or so, The Register can reveal. Last week, the service, Freedomi, was shrouded in secrecy. And just like at tight-lipped Web design agency Hard Reality, no one at Freedom Telecom is prepared to say a word about Freedomi. MD Joshua Sayles wasn't available for comment today and director of marketing Mike Bernard wasn't prepared to give anything away either. He did admit, though, that the site advertising the ISP went up a little "prematurely" and that it wasn't completely "factually correct". But Bernard refused to say what was -- or was not -- factually correct. He refused to comment whether the service would be subscription and toll-free or not -- or how it would work. However, an old job advert by recruitment firm Reed Accountancy discovered by alltheweb.com in just 0.0680 seconds (phew) suggests that Freedom Telecom will fund the ISP with advertising. "Freedom Telecom is a remarkable new form of Interactive Digital Media," it says. "Using the most powerful civilian 'real time' computer in the world, Freedom Telecom is offering the people of the UK the chance not only to make national and local phone calls absolutely free, but also to experience all the benefits with a new, totally interactive form of media. "For the advertiser, Freedom Telecom delivers the specific branch message to the exact consumer profile via a proven medium, the telephone." Ah ha, so Net users will have to listen or watch a quota of ads in return for toll-free time online. Why didn't they say so in the first place...? ®

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