Feeds

AMD gets all fundamental about Athlon Outside

Our "reader of the month" tips world off

  • alert
  • submit to reddit

Internet Security Threat Report 2014

A report on a stocks and shares investment site has revealed how serious AMD is about following Intel down a rigorous route to the corporate marketplace. Paul Engel, who won our reader of the month award earlier this year, has published details of AMD's conditions for using the Athlon logo on Silicon Investor. According to Engel, the guidelines exclude the Asia Pacific markets. He quotes the document as saying: "The following guidelines address the correct treatment of AMD's "AMD Athlon" logo and associated logos in advertising, technical, collateral, and other printed or visual materials for the AMD Athlon processor in the U.S. and all International markets, excluding Asia-Pacific countries. Asia-Pacific countries include: Australia, China, Hong Kong, India, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, and Thailand. If you are developing material that will be used in Asia-Pacific countries, please refer to the AMD Athlon Logo Guidelines and Trademark Usage Guidelines for Asia-Pacific countries. " The rules include the fact that the AMD Athlon logo must stand alone, and a minumum amount of empty space needs to be left between it and any other object, proportional to the weight of the arrow icon in the same logo. Further, the logo mustn't get near any other logo, photo, slogan, symbol or anything else. Its minum size must be one inch by one inch, and it must use a stringent set of colour options, with PMS numbers quoted. The trademark is AMD Athlon and there must be a space between AMD and Athlon." In each publication that uses the "AMD Athlon" trademark, provide a trademark attribution notice that includes all AMD trademarks used in that publication, material, or item," the document says. AMD warns that the trademarks must only be used in connection with AMD products. Doh. People must not use the trademarks in any way that could disparage the trademarks. The rules drone on in similar vein for pages... ® Reader of the Month: Paul Engel

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
DVLA website GOES TITSUP on day paper car tax discs retire
Welcome to GOV.UK - digital by de ... FAULT
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.