AMD gets all fundamental about Athlon Outside

Our "reader of the month" tips world off

A report on a stocks and shares investment site has revealed how serious AMD is about following Intel down a rigorous route to the corporate marketplace. Paul Engel, who won our reader of the month award earlier this year, has published details of AMD's conditions for using the Athlon logo on Silicon Investor. According to Engel, the guidelines exclude the Asia Pacific markets. He quotes the document as saying: "The following guidelines address the correct treatment of AMD's "AMD Athlon" logo and associated logos in advertising, technical, collateral, and other printed or visual materials for the AMD Athlon processor in the U.S. and all International markets, excluding Asia-Pacific countries. Asia-Pacific countries include: Australia, China, Hong Kong, India, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, and Thailand. If you are developing material that will be used in Asia-Pacific countries, please refer to the AMD Athlon Logo Guidelines and Trademark Usage Guidelines for Asia-Pacific countries. " The rules include the fact that the AMD Athlon logo must stand alone, and a minumum amount of empty space needs to be left between it and any other object, proportional to the weight of the arrow icon in the same logo. Further, the logo mustn't get near any other logo, photo, slogan, symbol or anything else. Its minum size must be one inch by one inch, and it must use a stringent set of colour options, with PMS numbers quoted. The trademark is AMD Athlon and there must be a space between AMD and Athlon." In each publication that uses the "AMD Athlon" trademark, provide a trademark attribution notice that includes all AMD trademarks used in that publication, material, or item," the document says. AMD warns that the trademarks must only be used in connection with AMD products. Doh. People must not use the trademarks in any way that could disparage the trademarks. The rules drone on in similar vein for pages... ® Reader of the Month: Paul Engel

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