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AMD a monkey, Motorola a chimp and Intel a gorilla

CEO of AMD talks bananas

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A year ago From The Register No. 89 -- a year ago The head of chip company AMD has compared his company to a monkey, Motorola to a chimpanzee and Intel to a gorilla. Jerry Sanders, CEO of the company, speaking in California last week, said: "It is not illegal to be an 800 pound gorilla, nor is it illegal for the gorilla to wind up with more bananas than the much smaller monkeys and chimpanzees that forage in the same hunting grounds." Sanders said that "size counts" in the semiconductor industry. "Being big is not only good - it's essential," he said. "In the semiconductor industry, Intel is a gorilla, Motorola is a chimpanzee and AMD is a monkey." But Sanders said that the agreement it had forged with Motorola on the 20th of July last, meant that "the number one monkey and the number one chimpanzee entered into a broad collaborative alliance intended to enhance their mutual prospects of competing successfully against the number one gorilla." AMD's objective, he said, was not to replace the Intel gorilla but to co-exist as a virtual gorilla with Motorola. "As a virtual gorilla, we will prevail against the Intel monopoly. No one has a monopoly on ideas," he said. "AMD's plan is to be the nucleating point for an alternative to an Intel monopoly." ®

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