Feeds

How Intel should treat Americans – unofficial

intro

  • alert
  • submit to reddit

Internet Security Threat Report 2014

John Newton, a reader who's worked "for many years" in the US advertising and defence industries was inspired by our Intel pocket press guide, to write a new chapter for how to treat American. He think's its "fairly accurate". USA Background: Americans are more impressed with style than substance. Give them a good show, and they'll buy a lousy product. They are impressed by what is big, and they will buy it, even if it isn't the greatest. How to Sell Them a Lousy Product (or even a good one): Give the yanks a bit of a show. The more friendly, funny, and upbeat the better! If possible, add a little bit of sex appeal. Or, if possible, add a LOT of sex appeal! If the yanks think that they will be dealing with a sexy young woman in the future, they will be much more likely to buy what she is saying than some grumpy old man. Dress: Dress as informally as you can for the occasion. Americans companies have realized that dressing informally is regarded as a benefit by employees, and one that they can give out for free. Unless you are a top executive, you are not expected to dress up. Don't think you can wear any kind of informal clothes, however. Americans spend more on informal clothes than formal ones. If you are wearing jeans and a t-shirt, they had better be sharp jeans and a well-fitting t-shirt. Demeanor: Use personal skills rather than technical information, if possible. Americans would rather be entertained by something that isn't very good than bored by something that is. Don't be fooled if this strategy succeeds, however. Most likely there is a very capable technical person dealing with you who was not fooled one bit. He bought the miniskirt. Also, do not be surprised if an American is completely clueless if it comes to computers, even if the person is working in a computer-related job. Many Americans have had computers tossed on their desks even though they have no computer skills. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.