Feeds

How Intel should treat Americans – unofficial

intro

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

John Newton, a reader who's worked "for many years" in the US advertising and defence industries was inspired by our Intel pocket press guide, to write a new chapter for how to treat American. He think's its "fairly accurate". USA Background: Americans are more impressed with style than substance. Give them a good show, and they'll buy a lousy product. They are impressed by what is big, and they will buy it, even if it isn't the greatest. How to Sell Them a Lousy Product (or even a good one): Give the yanks a bit of a show. The more friendly, funny, and upbeat the better! If possible, add a little bit of sex appeal. Or, if possible, add a LOT of sex appeal! If the yanks think that they will be dealing with a sexy young woman in the future, they will be much more likely to buy what she is saying than some grumpy old man. Dress: Dress as informally as you can for the occasion. Americans companies have realized that dressing informally is regarded as a benefit by employees, and one that they can give out for free. Unless you are a top executive, you are not expected to dress up. Don't think you can wear any kind of informal clothes, however. Americans spend more on informal clothes than formal ones. If you are wearing jeans and a t-shirt, they had better be sharp jeans and a well-fitting t-shirt. Demeanor: Use personal skills rather than technical information, if possible. Americans would rather be entertained by something that isn't very good than bored by something that is. Don't be fooled if this strategy succeeds, however. Most likely there is a very capable technical person dealing with you who was not fooled one bit. He bought the miniskirt. Also, do not be surprised if an American is completely clueless if it comes to computers, even if the person is working in a computer-related job. Many Americans have had computers tossed on their desks even though they have no computer skills. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.