Feeds

How Intel should treat Americans – unofficial

intro

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

John Newton, a reader who's worked "for many years" in the US advertising and defence industries was inspired by our Intel pocket press guide, to write a new chapter for how to treat American. He think's its "fairly accurate". USA Background: Americans are more impressed with style than substance. Give them a good show, and they'll buy a lousy product. They are impressed by what is big, and they will buy it, even if it isn't the greatest. How to Sell Them a Lousy Product (or even a good one): Give the yanks a bit of a show. The more friendly, funny, and upbeat the better! If possible, add a little bit of sex appeal. Or, if possible, add a LOT of sex appeal! If the yanks think that they will be dealing with a sexy young woman in the future, they will be much more likely to buy what she is saying than some grumpy old man. Dress: Dress as informally as you can for the occasion. Americans companies have realized that dressing informally is regarded as a benefit by employees, and one that they can give out for free. Unless you are a top executive, you are not expected to dress up. Don't think you can wear any kind of informal clothes, however. Americans spend more on informal clothes than formal ones. If you are wearing jeans and a t-shirt, they had better be sharp jeans and a well-fitting t-shirt. Demeanor: Use personal skills rather than technical information, if possible. Americans would rather be entertained by something that isn't very good than bored by something that is. Don't be fooled if this strategy succeeds, however. Most likely there is a very capable technical person dealing with you who was not fooled one bit. He bought the miniskirt. Also, do not be surprised if an American is completely clueless if it comes to computers, even if the person is working in a computer-related job. Many Americans have had computers tossed on their desks even though they have no computer skills. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.