Feeds

Europe set to overshadow US for e-commerce

But only if the right players use the right technology in the right markets

  • alert
  • submit to reddit

Security and trust: The backbone of doing business over the internet

Europe has the potential to overtake the US and become the largest Internet trading centre in the world, according to analysts at Fletcher Research. In a report published today, Fletcher claims that 121 million Europeans will be spending EUR17 billion (£11.3 billion) online by 2004. Net users in Germany and the UK will dominate the market accounting for more than half of all adults online. But with credit card use in Germany currently hovering at around 12 per cent, e-commerce suppliers will have to develop new payment methods to get round the problem. The authors of Internet Europe: Connecting the Consumer warn that unlike Europe's "single market" the virtual marketplace in Europe will be fragmented and not just a single "honey pot". "Europe has the potential to become a larger Internet market than the USA, but the complexity of creating successful Internet business models across the continent will mean the marketplace will develop very differently," said Caroline Sceats, Business Analyst, Fletcher Research. "Established off-line businesses have a real advantage in Europe, they have the corporate funding and local distribution channels to set up Internet businesses with truly localised services. Providing a one-size fits all solution just won't be enough to compete effectively," she said. Key findings of Internet Europe * Fletcher forecasts that 121 million adults in western Europe will be online by 2004 -- a growth of almost 400 per cent in five years. * Countries will use the Net in different ways depending on what technology they use. Italians and Scandinavians will use wireless connectivity through mobile phones, Benelux consumers will use digital TV and cable access. * Leading Net companies Europe are more likely to be existing brands rather than start-ups from nowhere. * European Net users rate convenience and product information more highly than price when shopping online. * Operating costs in Europe will be higher. To reach two thirds of Europeans online in their mother-tongue a Web site needs to be translated into five different languages. ®

New hybrid storage solutions

More from The Register

next story
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.