Feeds

Barbie PC makes computing kids' stuff

There's even a Hot Wheels PC for all you butch boy racers

  • alert
  • submit to reddit

Top three mobile application threats

All you action men get ready out there, toy maker Mattel is launching the Barbie PC. The customised machines, manufactured by Canadian-based Patriot Computers, will also include a Hot Wheels PC for the boys. The silver Barbie PC comes with pink flower mouse, floral monitor and speakers. The Hot Wheels version is blue and gold with the custom car flame logo and has a steering wheel accessory. Priced at $599, the computers are aimed at the niche, low-cost children’s market. Printers will also be available. The PCs will have a 333MHz Celeron chip, 15in monitor, 56Kbps modem and Windows 98. The Barbie bundle will also include a digital camera. Software such as Barbie Super Sports and Barbie Riding Club will be included. The boys will get Hot Wheels Stunt Track Driver software. Mattel said the Barbie computer move was part of its goal "to create innovative, fun products that keep girls interested in the computer". "Children today are embracing technology at a much younger age," said David Haddad, president of Mattel media. "And we believe that it is extremely important to make computers accessible and affordable to the mass marketplace." The PCs will be available in the US from September through Canadian-based Patriot. There are no plans to bring the hardware to the UK just yet, said a Mattel representative. ®

3 Big data security analytics techniques

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.