Feeds

Mobile war spreads to supermarkets

Ruffles network operator feathers

  • alert
  • submit to reddit

High performance access to file storage

Supermarkets were sparring over pre-paid mobile phones yesterday, after Tesco cut prices by almost 40 per cent. The supermarket chain slashed prices on four models -- Cellnet, One2One, Orange and Vodafone -- from £79.99 to £49.99. Sainsbury's said it would match the offer and Asda said it would beat it -- Asda will sell Cellnet pre-paid mobiles for £39.99 from today. Sainsbury's will sell Vodafone and One2One for £49.99 from tomorrow. Safeway has also slashed its prices to match Asda. This puts enormous pressure on high street retailers such as Carphone Warehouse, where the packages sell for between £70 and £80. Carphone Warehouse said it would match any supermarket cuts on particular brands. The Link, a Carphone Warehouse rival, said it would match Asda's Cellnet £39.99 price. Tesco said it planned to introduce pre-paid phones from the other three main network operators. John Gildersleeve, Tesco commercial director, said: "We are introducing some real price competition. "We want to do the same to the mobile phone market as we have done to the computer market -- making them easily accessible at realistic prices." It appeared that the moves were ruffling a few feathers amongst the network operators. One2One criticised the supermarkets in today's Metro newspaper: "It's the handset manufacturers that should be asked to bring their prices down, not us," said a One2One representative. "We are not actually a charity... We subsidise every handset by about £200 and there is no way we can bring down the price any further." ®

Top three mobile application threats

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.