Feeds

CCM dips toe in e-commerce waters

Warns channel that it's not a panacea

  • alert
  • submit to reddit

High performance access to file storage

CCM Distribution will launch an e-commerce site for resellers by the end of the year. This is the component distributor's first dip into the cyber selling pool, according to CCM MD Brent Cutler. This is because he thinks the Web's merits are over-rated by the distribution channel. "E-commerce is not the be all and end all. People in our business are putting too much emphasis on it," said Cutler. "But we appreciate the market is changing." Cutler believes that the most important thing is making and keeping relationships with the dealer channel. "You can't build that level of trust up over the Internet," he said. But, according to Cutler, resellers now need rock-bottom pricing as well as reliable service from a distributor. Cutler is dismissive of the distribution price war, saying: "Some businesses sell stock at cost price, making no margin. They can only do that for so long or they go under. The trouble is, they can ruin it for everyone else." He added that the channel was about to see a new CCM. "We are getting more aggressive with our marketing. And we know what we are doing -– CCM is one of the most profitable companies in our area in the UK." ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nokia offers 'voluntary retirement' to 6,000+ Indian employees
India's 'predictability and stability' cited as mobe-maker's tax payment deadline nears
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
Adrian Mole author Sue Townsend dies at 68
RIP Blighty's best-selling author of the 1980s
Analysts: Bright future for smartphones, tablets, wearables
There's plenty of good money to be made if you stay out of the PC market
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.