Feeds

CCM dips toe in e-commerce waters

Warns channel that it's not a panacea

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

CCM Distribution will launch an e-commerce site for resellers by the end of the year. This is the component distributor's first dip into the cyber selling pool, according to CCM MD Brent Cutler. This is because he thinks the Web's merits are over-rated by the distribution channel. "E-commerce is not the be all and end all. People in our business are putting too much emphasis on it," said Cutler. "But we appreciate the market is changing." Cutler believes that the most important thing is making and keeping relationships with the dealer channel. "You can't build that level of trust up over the Internet," he said. But, according to Cutler, resellers now need rock-bottom pricing as well as reliable service from a distributor. Cutler is dismissive of the distribution price war, saying: "Some businesses sell stock at cost price, making no margin. They can only do that for so long or they go under. The trouble is, they can ruin it for everyone else." He added that the channel was about to see a new CCM. "We are getting more aggressive with our marketing. And we know what we are doing -– CCM is one of the most profitable companies in our area in the UK." ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.