Feeds

Kingston takes direct route to resellers

Cuts out disties to flog memory to systems builders

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Kingston Technology has started selling memory direct to system builders over the Web. Through a three-month trial, Kingston is selling its own and other vendor memory under the name "ValueRAM" in the US, by-passing the distribution channel. Started in June, the scheme competes in the broker market selling to white-box builders. US resellers buying ValueRAM memory do not get the Kingston marketing funds or support –- there is no returns policy or price protection. Alison Heath, Kingston UK sales director, said: "We are testing the concept in the US -– it is designed to sell generic memory to white box assembly." Heath said there were no plans to bring the idea to Europe this year, even if the scheme proved successful. No figures will be available to gauge response until after the pilot finishes at the end of August. "It is aimed at a specific market that some of our distributors in the UK are addressing," admitted Heath. "But the model is different here -- we have very loyal distribution partners in the UK." Kingston's main distributors in the UK are Datrontech and Microtronica. Kingston started selling its own memory products online in January through a link to the Action Computer Supplies Web site. Since then it has signed Computacenter and Compel, is due to announce similar deals with SMC, Dabs Direct and Simply Computers. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.