GE Cap opens Gateway to corporate accounts
Direct seller forms alliance with multi-national reseller group
Direct selling PC giant, Gateway, has teamed up with multi-national channel monolith GE Capital IT Solutions, to target the corporate market. Despite a strong presence in the home and small business markets, Gateway’s attempts to win a significant share of the corporate market have yet to set the industry alight. The GE Cap deal could go some way to changing that. GE Cap is a dominant force in the US corporate channel and though a number of strategic international acquisitions now has a presence in almost all significant territories. Critics of the direct sales approach have argued that the one weapon missing from the armoury of the likes of Dell and Gateway, has been the provision of services to a demanding corporate market. The deal with GE Cap could see Gateway successfully bridge that gap. ®
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