Feeds

Free PCs drive sharp upturn in US PC market

But major vendors still doing better than the cut-price crew

  • alert
  • submit to reddit

High performance access to file storage

The 'free' PC appears to be having an effect on the US computer market already, according to the latest research from market analyst PC Data. The company, which monitors PC sales through US retail and mail order channels, found that computer sales rose 35 per cent during June -- an in the last two weeks of the month, in particular -- an increase it said it had not expected because of the traditional seasonal sales slowdown. PC Data named the 'free' PC the cause of the upturn, not so much because of the huge numbers of people turning to such offers, but by driving PC prices right down. According to the stats, the average price of a Wintel PC fell 20 per cent to $890. Still, PC Data's research also suggests that there may be a backlash against ultra-cheap computers as some consumers worry about the quality of the kit. Certainly, the company found that Apple's iMac continued its run of strong sales -- it was the third best-selling desktop PC in June -- despite costing around $600 more than the most popular machine, a Hewlett-Packard. During June, Apple achieved a retail and mail order marketshare of 11.2 per cent, said PC Data. That put it in third place behind Compaq (29.1 per cent) and HP (24.7 per cent). IBM came fourth, with 9.9 per cent. In fifth position, with 9.7 per cent of the market, was eMachines. Apple's position is not at all bad given its machines are available in fewer stores than its Wintel rivals. PC Data analyst Stephen Baker suggested that free PC offers are appealing to "buyers who don't want to pay anything up front". Apple has been running a similar hire-purchase style scheme since late last year, suggesting that it may well be tapping, at least in part, into the same group of buyers. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.