Feeds

Could NatSemi SOCs threaten Celeron's existence?

When everything's on one chip, what price the Celeron

  • alert
  • submit to reddit

Mobile application security vulnerability report

Analysis Intel engineers, as we speak, are scrabbling desperately to come up with their own version of a system on a chip (the Timna), but it is likely that National Semiconductor's Geode SOC has a clear lead of a year on the competition. But that poses questions as to what Intel will do with its Celeron processors faced with the rise and rise of so-called Free PCs. For the whole of this year, Intel has relentlessly pursued a strategy of dropping prices on its Celeron family (essentially the same chip as a Pentium II), while bringing out speed enhancements. However, our information is that NatSemi is likely to price its Geode family at around $20-$30, according to the quantities bought. It does not take much imagination to foresee a spate of very inexpensive PC-compatible devices that cost less than the price of a high-end Celeron. Although NatSemi is claiming that it is not positioning the Geode in the PC marketplace, there is nothing to prevent large outfits like Acer using it as a way of achieving volume at the very low end. Indeed, Stan Shih, CEO of Acer, said at a keynote speech at last year's Computex that he wanted to proliferate such PC compatible devices at rock bottom prices throughout segments of the market so far untouched by consumer hands. NatSemi is positioning the Geode as a chip for set top boxes, Internet devices, Web PADs and the like. And, of course, this is precisely where Intel wants to be, too. Graham Jackson, a National European marketing director, agreed there was some overlap between information appliances the low end PC market. He said: "We had this concept of PC on a chip and it changed quite soon to become the information appliance on a chip, and we decided not to compete in the low cost PC market." However, he said, there was nothing to stop NatSemi customers using the Geode in such devices, particularly given the fact that it has analogue output. Given that, how long has the Celeron got to go before it's got to go, if you see what we mean? ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.