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Women are Ready2 surf

New portal aims to give women what they want, what they really really want

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More women are online than ever before, now accounting for nearly 50 per cent of net surfers. It should come as no particular surprise then to hear that companies want to capitalise on this growing population, with sites and services designed for women. It being a well known fact that women are only interested in fashion, babies and marriage (ahem), Cable and Wireless Communications (CWC) decided to address this gap in the market. Working with alleged styled gurus Susannah Constantine and Trinny Woodall, (of 'This Morning' fame) CWC is launching a new portal site called Ready2.com. When it launches in October, Ready2.com will include an ISP and easy access to 15 channels. For your surfing pleasure there will be: Ready2shop, Ready2wed, Ready2eat, Ready2divorce, Ready2play and Ready2read.. Half a million CD-ROMs will be given away on the cover of a major women's magazine, and on a book written by Constantine and Woodall. ®

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