Feeds

Teens worth £3bn in online spending

Survey warns etailers they are missing out on juvenile pound

  • alert
  • submit to reddit

SANS - Survey on application security programs

Online shops are ignoring the potential of the teenage market, says new research. According to a report from KPMG, 80 per cent of 12 to 16 year olds want to buy stuff on the Net. While individual teens don't have much cash, as a group they are worth £3 billion a year, says the professional services firm. There are many hoops that retailers will have to jump through, if they want to get their hands on the cash. Of the group with the urge to splurge, only half of these have access to a computer at home. Under 18s cannot have credit cards -- which means all online buys must be okayed by parents anyway. The report suggests that debit cards could be encouraged by banks and businesses online. The phone bills and net access costs must also be picked up by sympathetic parents -- teenagers spend on average ten hours a month online. KPMG suggests that retailers may need to look at ways of cutting access charges. Companies must sign up with teen friendly search engines -- the most popular way of finding sites. Web addresses printed on products is another good way of getting teens to your site, says the report. Then there is the final challenge of making the site look good enough to keep the goldfish-like teens around long enough to buy something. With attentions spans so short that it's a case of five clicks and I'm off, sites must be made more navigable. But KPMG is convinced that the battle for the juvenile pound is worth fighting. It says teenagers will not only spend their own money, but will have a huge influence on their parents' spending habits, giving ecommerce an all round boost. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
Intel sees 'signs of improvement in the PC business' but earnings remain 'Meh...'
Prospects for the future, however, please Wall Street money men
What's a right pain in the ASCII for IBM? Its own leech-like hardware biz
Keep your eyes on our cloud while we remove this pesky thing, say execs
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.