Feeds

Teens worth £3bn in online spending

Survey warns etailers they are missing out on juvenile pound

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Online shops are ignoring the potential of the teenage market, says new research. According to a report from KPMG, 80 per cent of 12 to 16 year olds want to buy stuff on the Net. While individual teens don't have much cash, as a group they are worth £3 billion a year, says the professional services firm. There are many hoops that retailers will have to jump through, if they want to get their hands on the cash. Of the group with the urge to splurge, only half of these have access to a computer at home. Under 18s cannot have credit cards -- which means all online buys must be okayed by parents anyway. The report suggests that debit cards could be encouraged by banks and businesses online. The phone bills and net access costs must also be picked up by sympathetic parents -- teenagers spend on average ten hours a month online. KPMG suggests that retailers may need to look at ways of cutting access charges. Companies must sign up with teen friendly search engines -- the most popular way of finding sites. Web addresses printed on products is another good way of getting teens to your site, says the report. Then there is the final challenge of making the site look good enough to keep the goldfish-like teens around long enough to buy something. With attentions spans so short that it's a case of five clicks and I'm off, sites must be made more navigable. But KPMG is convinced that the battle for the juvenile pound is worth fighting. It says teenagers will not only spend their own money, but will have a huge influence on their parents' spending habits, giving ecommerce an all round boost. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.