Feeds

Freeserve haemorrhaging subscribers, claims paper

Possibly, we say, but so are all the other ISPs

  • alert
  • submit to reddit

Internet Security Threat Report 2014

UK free ISP Freeserve is losing over 4000 registered users every day, according to London local paper, the Evening Standard. Having pored over the ISP's IPO prospectus, the Standard reckons that for every five users who register with Freeserve, three and up deserting it for other ISPs. Such a high churn rate should worry the ISP. While it's not a dramatically higher rate of abandoned accounts than that experienced by other ISPs -- it's pretty much the same rate once quoted to this reporter by a CompuServe staffer, for example -- most users move on because for cost reasons. Trouble is, Freeserve doesn't cost anything... Except, of course, in a sense it does. The main cost involved in accessing the Net in the UK are the telecoms charges, and a good number of Internet users find that the benefits they gain from access to the Web don't actually make the price of the calls a worthwhile trade-off. Freeserve is also targetting the less technologically oriented, who are by definition probably going to get less out of the Net than their more technically literate colleagues. The Standard's line is that such a churn rate could prove a damper on Freeserve's upcoming IPO, since it suggests there's little the service can do to keep users away from the growing number of rival free Net connection services. True, but then what are their churn rates? Probably not much different from Freeserve's, we suspect. And since we may one day (fingers crossed) actually see unmetered local phone calls in the UK, the cost barrier to Freeserve should ultimately be overcome. ®

Internet Security Threat Report 2014

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.