Feeds

Just shut up about the goddamn Internet, willya?

An ex-Intel geeza speaks out

  • alert
  • submit to reddit

Bridging the IT gap between rising business demands and ageing tools

Opinion When will companies like IBM, Intel and just about every other IT supplier realise that continually banging on about the Internet isn't the way to earn more bucks, writes Pete Sherriff. Promoting any individual company's Internet expertise is great publicity for the Web, but is just as valuable for the competition as for the company forking out for the ad. When I see yet another of IBM's damned eBusiness TV ads - 'if everyone on the Web bought just one guitar, I could retire' - not only do I want to puke, I want to find out which other companies could help our sixties throwback musician sell more guitars faster and cheaper than Big Blue. Don't get me wrong - the Web is undoubtedly fab and groovy - but when I hear faceless middle aged mega corporations like IBM and Intel try to use it in a desperate bid to look hip and trendy it makes me reach for my revolver. And a special plea to Chipzilla to stop droning on about how the Pentium III is the Internet Dream Machine - it's just a faster processor with a few extra instructions, guys. A few years back, those same organisations were spouting on about how they weren't hardware suppliers, oh dearie me, no. They were solution providers. Bullshit providers, more like. When was the last time you walked into a store and asked for a solution? Probably when you went into a bar, that's when. Computer stores don't have shelves stacked with soutions, they have shelves stocked with products. So please, all you marketing folks out there in IT land, stop throwing millions of dollars on promoting the Web in generic terms and for God's sake forget about solutions. Start spending your money on convincing people that yo r products and services are better than those of your competitors. Oh, and that you'll still be in business in a year's time. That would help too. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.