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Datrontech to push Acer notebooks

SME sector targeted by latest addition to Acer distribution tier

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Acer has signed up Datrontech to distribute its notebooks in the UK. The deal will be worth around £10 million in the first year in much-needed sales to the Basingstoke-based distributor. Taiwanese PC vendor Acer said the agreement would expand its laptop customer base. It wanted to use Datrontech for a push into the SME market. Last month broadliner Datrontech outlined aims to shift its product mix to an even split between components and its networking businesses in the medium term. It usurped its rivals to clinch a deal with networking vendor Novell. It has also been offloading its non-core activities, such as troubled re-cycling business RD Trading. Acer has around 120 resellers in the UK. Its other distributors include Enta Technologies, Midwich Thame, Mobile Planet, Northamber, Phoenix Distribution Services, SI Distribution and Sphinx CST. ®

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