UK corporate Web sites crap at responding
Half are hardly worth the screens they're pixellated on
Survey A survey by marketing consultancy Rainier claimed today that nearly half of the top UK corporations are failing to capitalise on the Web. According to the study, big UK names including the British Aviation Authority (BAA), NatWest and Tesco are failing to use their Websites as a direct way of communicating with their customers. Rainier claims that 26 of the FTSE Top 100 failed to respond to requests for basic investor information after 100 days. Another 16 companies, according to Rainier, either did not have a Web site, could not be contacted by e-mail or had hard to find e-mail details. Those include Bass, ICI, Orange and Vodafone. "Of the 58 per cent of FTSE 100 companies that responded to an investor query from their Web site, 23 took less than three hours, 21 took between three hours and one day, 10 took between a day and three days and a further four took more than three days," said the report. The report compiled a timetable of responses from the sites surveyed. The best were Bilton (one minute), Allied Zurich and Smiths Industries (three minutes) and Zeneca (eight minutes). Some of the worst were Severn Trent (six days, 21 hours), Ladboke (nine days), Standard Chartered (20 days) and Boots (31 days). ®
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