Feeds

Pink pound flexes muscle online

We're playing this one straight – honest

  • alert
  • submit to reddit

Bridging the IT gap between rising business demands and ageing tools

E-tailers are being warned that they could miss out on a significant share of e-shopping revenue if they ignore gays and lesbians on the Web. According to a survey by California-based IT consultants, Computer Economics the worldwide population of gay and lesbian Net users is set to almost double from nine million today to 17 million in 2005. Asia Pacific, Europe, and North America will be home to the largest groups of gay and lesbian Internet users, the survey said. In North America gay and lesbian Net users will rise in number from 6.75 million this year to a little over 11 million by 2005. In Europe, the gay and lesbian population is predicted to double from 1.3 million to 2.6 million over the same period. Computer Economics predicts that South America will experience the fastest increase -- with a growth rate of 227 per cent over the next five years. "Web-based marketers need to get a clue," said Computer Economics vice president of research, Michael Erbschloe. "This is a significant market segment that cannot be ignored and certainly not alienated. The North American gay and lesbian online population will remain the largest over the next five years, but in all other regions the populations will more than double, and in some cases more than triple, he said. ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.