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Maxdata monitors progress into France

Pushes to top of UK market, launches TFTs and heads for France -– busy, busy, busy

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Monitor manufacturer Maxdata announced plans for its flat-panel LCD display technology today, as its Belinea range topped the UK branded monitor market. The German manufacturer announced three TFT flat panel monitors. The Belinea 101520 15in flat panel is available from today and costs £749 plus VAT. The Belinea 101540 and Belinea 101530 cost £679 and £699 plus VAT respectively, and will both be available from August. Maxdata also launched with immediate availability two CRT monitors: the Belinea 108060 21in, priced at £589 plus VAT, and the Belinea 10 6060 19in, costing £339 plus VAT. The Belinea 101810 18in flat-panel LCD display will be available from September, said the company. Today's additions extend the Belinea range to 20 models. Maxdata also said it would enter the French monitor market and has opened a French subsidiary in Evry, south of Paris. It will be run by Philippe Gounine, ex-branch manager for southern Europe at US monitor vendor Viewsonic. Maxdata is getting very busy pre-IPO. Earlier this week it announced a deal with fellow Metro subsidiary Vobis, which sees the retailer/assembler commit to a huge increase in volume purchases. Belinea became the top selling branded monitor in the UK in the first quarter of 1999, with 9.8 per cent of the market. Over 52,000 Belinea monitors were sold in the UK, according to research by consultancy Bryan Norris Associates. Belinea was introduced into the UK two years ago. ®

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