Feeds

Those Silicon.com rumours

intro

  • alert
  • submit to reddit

Gartner critical capabilities for enterprise endpoint backup

Is Silicon.com up for sale, or not? The Register always thought the IT newservice was set up to be sold, but hacks working there say it ain't so. NMTV, the company that owns Silicon, merely wants secondary finance to fund (overseas?) expansion, is the line they're spinning. Well we heard different. VNU insiders say the company ran the slide rule over Silicon, but balked at the £35 million asking price. As far as VNU is concerned, too much of the valuation depended on the people working at the company, we understand. VNU might not be interested at that price, but someone will be: NMTV is a successful Web start-up which generates decent revenues. With the right backing, it could deliver a platform for explosive growth. Set up one year ago (Happy Birthday, guys) Silicon.com shows what can be achieved with big budget sales and marketing. And more important, what can be done with focused, sales and marketing. But what about the product? After a shaky start, the news service is now reasonably timely and middling good quality -- although a little too vanilla for our tastes. (That obsession with serving corporates always makes for a bland read -- and this applies to IT pubs everywhere.) Silicon has some good technology -- the Bladerunner personalisation and tracking technology, developed by former parent Cromwell Media, is well regarded by marcoms people for its ability to produce highly qualified sales leads. And Silicon's TV section is now stable -- at launch time, it kept crashing the machines of users who tried to log on. Silicon has also uncovered a highly successful revenue generator -- the microsite. In essence, this is a quasi editorial-style informercial for companies. The concept is so successful, that other Web-based IT pubs will surely follow suit. But not The Register. That really would be a step too far. ®

The essential guide to IT transformation

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.