Feeds

System builders fear Intel's wrath as K7 launches

Loyalty to Satan stronger in some quarters than you might think

  • alert
  • submit to reddit

3 Big data security analytics techniques

The AMD K7 chip, aka Athlon, looks set to enter the market with a bang this August, though many PC builders fear Intel's wrath should they choose to use it. Among those launching Athlonian PCs are Compaq and Bolton-based reseller Dabs Direct. Dell, Viglen and Tiny Computers all told The Register they will stay 100 per cent loyal to Intel. Others who are planning to adopt the K7 chip, but asked not to be named for fear of the great Satan’s reaction, expected Athlon to be a lower-cost alternative to the Pentium III. Athlon is also expected to be around 25 per cent cheaper than the equivalent speed of Intel chip for 500 and 550Mhz variants, according to Dabs Direct. It has been told its first K7 500/550Mhz orders will be delivered mid-to-end August 1999. Those launching with the K7 will target mid to high-end home users. Compaq said it would only aim at home customers – such as gamers. Others said systems would be aimed at technical users, plus emerging high-power consumer markets such as MP3/CD audio and digital moving photography. "The 'what's new' brigade have placed their back orders already," said David Atherton, Dabs Direct MD. Another reseller said: "We will be targeting mid to high-end performance customers who have less brand loyalty than Intel think." Price points varied. One said it would launch systems starting at £999 plus VAT. Another said it was buying 500Mhz at $310, 550Mhz at $477 and 600Mhz at $714, and would primarily mark up about 20 per cent. Most said they still recommended AMD chips for the home market, despite AMD wanting a larger chunk of the small business and server sector. One said AMD did not have enough credibility in this market yet. K7 systems would be too expensive for many small businesses, said another. Rana Mainee, market planning manager for AMD Europe, refused to comment on availability apart from saying it would be "during Q3", as previously announced. He maintained the first K7 systems would target "small businesses as well as high-end home consumers." ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Ex–Apple CEO John Sculley: Ousting Steve Jobs 'was a mistake'
Twenty-nine years later, post-Pepsi exec has flat-forehead moment
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.