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Heavy Metal headbangers play virtual guitar on the Net

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Lock up your daughters, get out your leathers and start headbanging because thanks to Iron Maiden, heavy metal is getting its own site on the web. Managed by media group Sanctuary, the Iron Maiden web site has an average log on time of 90 minutes and gets five million hits a month. Although there are only an estimated 10 million metal heads around the globe, the scence is not well catered for in the mainstream. Fans are so hungry for the slightest glimpse of long hair or the sound of clashing guitars, that any new site is bound to be a hit. Sanctuary says it has had considerable interest from advertisers already. Sales of merchandise and tickets will bring in the rest of the money. It is investing £500,000 in setting up the site. ®

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