Feeds

Dissent at MS over trial? Nope, PR spin…

Have those spinmeisters been planting stories again?

  • alert
  • submit to reddit

Boost IT visibility and business value

MS on Trial A strange Dow Jones News story suggests that there is internal dissension at Microsoft over the antitrust case, although no relevant sources are named. At first it looks as though it's a mildly critical piece designed to assert independence. But closer examination suggests that Microsoft PR could be involved. There is a suggestion that Gates, Ballmer, Neukom and Herbold are the hard guys who "call the shots". That's pretty obvious, so no points for that. Microsoft spokesman Mark Murray had not met anyone in Microsoft "who believes that the government's accusations have any merit", so no credit for that either. It reports that "one senior Microsoft executive emerged from the witness stand badly shaken up - and resentful" of DoJ trial counsel David Boies' cross-examination, with adverse effects "on internal morale". Surely that should read "nine Microsoft witnesses were feeling resentful". The evidence of Gary Norris of IBM about Microsoft's bullying was also said to have upset many inside Microsoft who "had long viewed IBM as the bully". That suggestion must be credited to Microsoft PR. Then there's the claim that "the flow of email among concerned managers" has increased. That's hardly surprising, and should provide some interesting disclosures in future rounds of the case. There is an implication that "managers" in Microsoft's research and consumer products were "looking more intensely for a silver lining", but later the article notes that the possible spin off of the MSN business, and perhaps the whole consumer business, had been considered but rejected some months ago. The plus factors were thought at the time to be the possibility of attracting better MSN senior staff because a separate business could offer superior stock options than Microsoft. If there is any substance in the resurrection of the MSN spin-off story, we think it is more likely to be an attempt by some people in Microsoft consumer products to get better stock options for themselves, as well as a realisation that MSN will not be a great success in its latest incarnation. As for the reason for this strange story, it looks like a collaboration with Microsoft PR, and we await a follow-up along the lines that "morale has improved amongst senior Microsoft managers, who are solidly behind Microsoft's appeal, in view of the horrid things that Judge Jackson had to say about Microsoft's business ethics". ® Complete Register Trial coverage

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.