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Says it will involve the channel in ecommerce initiative

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Toshiba has hopped on the ecommerce bandwagon and is now selling its PC's through its homepage. The company says that the move is about expanding customer choice, but with Dell claiming to generate around $18 million a day in PC sales over its Web site, you can see why Tosh is keen to do it. Toshiba has been careful to keep its resellers involved. The company has set up links from its homepage to resellers' Web sites, in an attempt to keep the channel happy while selling online. Toshiba says that it is acting simply as a gateway, directing the customer to the reseller. Toshiba is vouching for the security of the resellers sites. Con Mallon, marketing manager at Toshiba said: "Buying Toshiba PC's from our resellers online is as secure as any other route." Resellers are expected to sign up to the scheme in the future, provided that they meet Toshiba's security and availability criteria. ®

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