Eckhard Pfeiffer brain behind GM Soya?

Or should it be Soyo?

An alert ex-Compaqteer pointed out to us last weekend that while his former boss Eckhard Pfeiffer has lost his job at the Big Q, he is still a director of General Motors (GM). He wanted to know if there was any connection between the GM Soya (a motor car), and GM Soyo (a synthetic food). We regret we were unable to enlighten him... ®

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