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Which? scheme has channel's Dabs all over it

Movement to boost consumer confidence gathers more members

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Dabs Direct has become the latest channel addition to the Which? Web Trader scheme. The Bolton-based reseller joins Simply Computers and Evesham Micros in supporting this code of practice for online businesses. (See earlier story) The initiative, set up last week, has 22 companies involved in the scheme, involving businesses like easyJet, the bargain basement airline and cybercafe company. It lays down a set of conditions for the traders, including pricing and contracts. It is designed to allay customer fears over a lack of Internet security. Subscribers can take advantage of free legal advice if there are disagreements over transactions. Andrew Corner, Dabs Direct product marketing manager, told The Register the company had been looking at ways to reassure its customers about Web security. "We also wanted to allay fears that new customers have about ordering over the Internet," he said. "And the Which? Web Trader scheme will reassure these new customers not only that online shopping offers the lowest prices, but show them its convenience." A Which? representative said they had received over 50 applications to join the scheme, including around five other IT companies. ®

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