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Silent PC to sneak up on channel

Noise annoys, but will users cough up for sound of silence

The maker of the silent PC is looking to break into the UK via the channel this year. Silent Systems, a US-based vendor, claims to have brought the noise level of computers down to 24.6 decibels. The average PC makes around 42 decibels, it says. Resellers can net around 20 per cent margin on the parts needed to convert a PC to this quieter version. The problem lies in convincing users of its benefits, according to Rien van der Jagt, Silent Systems European sales director. "Everyone wants to have the lowest priced PC, but businesses need to realise that continuous noise distracts workers. With 24 decibels, you can't even tell the system is turned on," he said. The company claims the silent PCs also benefits home users - the average noise in a living room, without the TV or radio, is 40 decibels. "The biggest battle lies in persuading the customer of the benefits," said van der Jagt. There are three main products which make noise in a PC, the hard drive, the cooler for the CPU and the power supply. The company's products to deal with this are the silent drive, with an estimated street price of $20, the cooling fan at $15 and the power supply at $35. Silent Systems sells direct to large OEMs and also through distribution. It was recently bought by connector manufacturer Molex, which is based in Scotland. ®

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