Newsbytes to stop writing routine stories – at last

A treasurable press release arrives from Newsbytes, which we are informed is an IT news service of some kind. It leads in: "Newsbytes.com, the international news service focused on information technology, has shifted its breaking news coverage away from routine corporate announcements to exclusive coverage of the technologies, events, and laws that broadly affect the IT community and the future of communications, the company announced today." A fine piece of writing, don't you think? Kind of suggests that in the gazillion years Newsbytes has been running (well OK, we had heard of it), it's been about "routine corporate announcements," but that now it's going to be different, honest. There's more: "Newsbytes' changed editorial mission also means that routine PC and network announcements will no longer be a part of its coverage. Meaningful, trend setting developments in hardware, software and applications will, however, be covered." That 'r' word again, and then they spoil it: "Public relations professionals should e-mail all news releases aimed at providing Newsbytes reporters with story leads to this mail address: story_leads@newsbytes.com." Just make sure it's meaningful, not routine, OK? ®