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Hard drives get hard sell from Maxtor

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Storage vendor Maxtor today asked system builders to stop thinking about storage solely as a capacity product if they want to cash in. Storage value was no longer measured in price per gigabyte, Jon Toor, director of product marketing at Maxtor, told the conference. Instead, assemblers needed to start thinking about what storage can enable the PC system to do. "Storage plays an equally key role in PC performance," he said. In keeping with the theme of how to add value, he added: "In turn we need to be aware of how this system performance effects customers." Fast drives in general could have a real impact on computer performance, and may be a cheaper way of boosting this than through the microprocessor, according to Toor. He said that the IT industry was guilty of thinking about storage as capacity only. "With hard drives it's a matter of the extra value that you can add by thinking about performance," he said. ®

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