Feeds

Fujitsu pops down to Safeway in search of consumer sales

Aisle 12, beside the fish counter

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Safeway supermarkets started selling Fujitsu computers at the weekend, its first dabble into the PC arena. Fujitsu multimedia Pentium III 450MHz computers are in 25 supermarkets at £899.99 including VAT. The pilot scheme will be expanded to other Safeway stores later this year. The PC has 128MB SDRAM, 10Gb hard drive, 56.6k internal modem and Fujitsu 15" digital TCO 95 monitor. Software includes Windows 98. "We are continuing with our strategy to find new channels to market for the consumer," said Frank O'Brien, Fujitsu sales director. No figures were available for the weekend's sales, but O'Brien said the Japanese vendor's sales through other supermarkets had been successful. Fujitsu has sold its PCs in Tesco supermarkets since last July, and in Sainsbury's for the last two months. 260 Tesco and 50 Sainsbury?s are involved in the scheme, as well as 13 Savacentres - Sainsbury's non-food outlet. O'Brien said Fujitsu was interested in around 200 Safeway supermarkets, and this nationwide scheme should be in place for the back-to-school rush in September. This is the first time Safeway has sold PCs. Alex Holt, Safeway category buying manager, said the supermarket chain was always looking out for new product lines. ®

New hybrid storage solutions

More from The Register

next story
Quit drooling, fanbois - haven't you SEEN what the iPhone 6 costs?
How keen will buyers be when exposed to the real price?
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
Ex-Autonomy execs: HP's latest wad blows apart fraud allegations
Top bods claim IT titan's latest court filing is smoking gun of 'reckless aggression'
Forget silly privacy worries - help biometrics firms make MILLIONS
Beancounter reckons dabs-scanning tech is the next big moneypit
Elon Musk says Tesla's stock price is too high ... welp, NOT ANY MORE
As Nevada throws the SpaceX supremo a $1.25bn bone
Microsoft's Office Delve wants work to be more like being on Facebook
Office Graph, social features for Office 365 going public
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.