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Freeserve tops UK ISP hit parade

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The study into the UK ISP market by Fletcher Research shows the impact the subscription-free services have had. In only nine months the picture has changed totally. The once mighty AOL has been hit perhaps the hardest, slipping from the No 1 slot down to No 3 in the ISP Hit Parade. Using Fletcher Research’s figures, the full list of who’s who in the ISP market follows, with the corresponding market share shown in brackets. Freeserve (31); BT ClickFree (14); AOL (9); BTInternet (7); CompuServe (7); Virgin Net (7); Demon (5); TescoNet (5); MSN (4); Cable & Wireless (3); CurrantBun.com (3); LineOne (3); X-Stream (3); According to Fletcher, some 12.5 million adults will be online in the UK by the end of 1999. This will rise to almost 20 million by 2003. Most of this growth will come from a rapid growth in the number of home users. Seven million will be online at home at the end of 1999, rising to 13.3 million by 2003. Forty three per cent of home Net users say that price was one of the main reasons for choosing their current ISP. Personal recommendations influenced 23 per cent followed by brand (14 per cent) and quality of access (14 per cent). Forty five per cent of all home Net users have changed service provider at least once since they got Net access. More than 70 per cent of Web users who were online before 1999 have moved from their original service provider. ®

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